Web Content & Architecture
Well versed in contemporary web usage trends, I have experience auditing and redesigning web content, architecture and user experience for both Stony Brook University and Austin Community College District. Below are two examples of this work.
Wolfstock: A Homecoming Tradition website for Stony Brook University
As campaign manager for Stony Brook's annual week-long homecoming celebration Wolfstock, I implemented a total redesign of the Wolfstock website to make all campaign materials more effective in engaging the target audiences and driving them to attend events and purchase ticket packages. Analytics show a more than 200% increase in website traffic and usage. Built on a sustainable CMS, the client now maintains the website on their own.
Office of Sustainability website for Austin Community College District
As part of the Earth Day 2014 campaign, I independently updated ACC's Office of Sustainability website. My work included strategizing all information architecture and navigation, writing all new site copy, shooting all site photos, and designing all page layouts.